A New Set Of Rules...

So what does it mean? "A Different Look into PR" To me, it's about establishing a new set of guidelines to follow. A new blueprint to the ever changing practice of marketing/PR. So what are these new guidelines? Well, for one, instead of causing one-way interruption, PR practitioners need to realize that they need to deliver their content at just the precise time their consumer wants it. Think about it. When you are watching television what is it that annoys you the most? It's those one-way commercials that cause you to change the channel. How about when you are online searching for something to buy? I've never seen sooooo many pop-up ads that try to get your attention by trying to sign up for a credit card, or explain about their no interest financing. I got news for you, they already have my attention; why do you think I am here in the first place. Instead of this, how about trying to give the consumer what they what....valuable information that they can use at the time they want it. Another new idea that practitioners need to realize is the idea of marketing to an untapped audience via the web instead of marketing to the mass. By doing this, you are able to tap into a bigger audience a lot faster!

Thinking Thursday #1

So it's time for the first Thinking Thursday post!

As you all know, Facebook is a HUGE social media tool. I was doing some research, and this is what I found:

Facebook:

**400 million active accounts
**50% of active users log on in any given day
**People spend over 500 billion minutes per month surfing

What if you could reach out to just 0.5% of active users (2 million)?
Not to mention it’s free!


TAKE ADVANTAGE

Social Media is a Privilege

“Social Media is not owned, it is shared. And, it’s an earned privilege.”
-Brian Solis

I have to give credit to Brian Solis’ blog (http://www.briansolis.com/2010/05/with-social-media-comes-great-responsibility/#comments) where I found this quote. I just think it goes along with the overall picture I am trying to paint. “Marketing Relations” as I like to call it, is a privilege for ANYONE to take advantage of. It is an emerging practice that can and will change how we market to the consumer.

The Rules of PR have Changed

Traditionally, PR has been a small part of the overall marketing picture. However, with the introduction of the Internet and social media tools like Twitter, Facebook, and online blogs, PR practitioners must take a new approach to facilitating a message, product or service. The face of PR is changing as I speak. Now, marketing and PR is blending together. Think of it as Marketing Relations. One advantage that Marketing Relations has over the “old” marketing or “old” public relations is that it takes full advantage of social media. Social Media is a tool that needs to be taken advantage of by ALL companies. It is the fastest and most economical way to communicate with a broad and diverse network of consumers. No more sending out countless press releases only to get rejected by the editor because he received hundreds in the last two hours. No more dumping millions of dollars into pointless advertising through television, radio, print etc. No, the rules have changed! Instead, use a blog to advertise a new product, create a Facebook page to send a message. You’re able to reach millions in just a matter of minutes!